Every hashtag and @mention in a creator's public captions is captured and aggregated over time. The patterns that emerge tell you three things:
Which topics a creator consistently posts about, beyond what their bio says.
Whether a creator stays in their lane or jumps between unrelated topics.
When #ad or #sponsored appears alongside @mentions, we flag it as a likely collaboration.
Coverage
Share of profiles where at least one hashtag or mention was found in captions.
Coverage by Platform
What Is Covered
Hashtags and mentions are extracted from a creator's public text.
Three Output Types
The hashtags and mentions a creator uses, ranked by how often and how recently.
Every unique @mention found across all posts. Shows which brands, creators, and accounts are being tagged.
Mentions that co-occur with sponsorship hashtags in the same post. Flagged as likely brand collaborations automatically.
Hashtags and mentions are drawn from the public text a creator publishes: captions, titles, descriptions, and profile text. The available fields vary by platform. All sources are merged and deduplicated per creator.
How Hashtags Are Ranked
Every unique hashtag is stored, but the order matters. Hashtags are ranked using two signals: how often they appear and how recently they were used. Recent activity gets priority.
Recency Weighting
Example: NikolaTravels Ranked Hashtags
#travel has 22 uses, more than #hiddenplaces or #lisbon, but it ranks lower because it hasn't appeared in recent posts. The ranking reflects what a creator is actively posting about right now, not just what they have posted about the most over their lifetime.
Sponsorship Detection
When a caption contains both @mentions and sponsorship-related hashtags, the system connects them. Here is how that detection works in practice.
How a Sponsored Mention Gets Flagged
Amazing trip to Lisbon with @travelbrand 🌍 Best hidden spots in the city! #travel #lisbon #europe #ad #hiddenplaces
Sponsorship keywords detected
When any of these 12 hashtags appear in the same post as an @mention, that mention is flagged as a likely brand collaboration. Regular hashtags like #travel or #food do not trigger the flag.
Hashtag Profiles for Two Creators
- @travelbrand via #ad (2 posts)
- @luggageco via #sponsored (1 post)
3 sponsored posts detected across platforms
- @techbrand via #gifted (1 post)
1 sponsored post detected across platforms
NikolaTravels has a clear travel niche visible through consistent hashtag usage, and the 3 detected sponsorships confirm active brand partnerships in that space. BorisLifeLog uses broader lifestyle tags with fewer sponsored posts, suggesting a less partnership-heavy content mix. Both profiles give you a quick read on content themes and commercial activity without needing to scroll through individual posts.
Validation 
Hashtag and mention extraction is pattern-based (regex), so validation focuses on two things: whether captions are complete and whether the extraction patterns catch everything correctly.
