Data features 
5 features
How we link the same creator across platforms into one unified profile.
Use a creator's social profile to find other similar creators.
Describe the creator you need in plain English and get a ranked list back.
An internal score that ranks every creator by overall quality. Used behind the scenes to order results, not exposed as a filter.
Based on who actually engages with a creator's content and what they care about.
Data points
13 data pointsAudience data points
6 data pointsAll audience data points share one approach: they're estimates extrapolated from public engagement signals on a creator's content. The reasoning is explained on the Audience Analytics page. Live across the major platforms today, with more coverage landing every month.
How we validate every data point 
Two-track process
Every accuracy number on this site comes out of a two-track validation process. We don't trust a single source: AI by itself can be biased by training data, and human reviewers alone can't cover the scale we need. So we run both, in parallel, and compare them.
